While the number of technology-based companies competing for media visibility has increased sharply over the last few years, the number of media vehicles addressing technology issues has expanded only moderately. As a result, PR professionals have had to adopt a more intelligent, strategic approach to their public relations programs.

Gone are the days of broadcasting one message to a mass audience. Only customised messages that address the unique needs of each of your target audiences will produce outstanding results.

At Odyssey we pride ourselves on our ability to gain widespread press exposure for our clients. We achieve this by delivering the right messages to the right audiences using the right communications vehicles. Providing valuable support for our efforts are the solid and enduring relationships we have developed with influential editors and reporters in the IT, business and mainstream media.

What we do is get to the heart of what differentiates our clients and their products and services. We develop strategies that take all audiences into account - from prospective product and service end-users to business partners, analysts, the media, the investment community, the reseller channel and other key influencers and recommenders. From there, we develop creative pitches that push reporters' buttons and get your message heard.

Our range of public relations services includes:

• Managing product launches.
  
• Executing corporate positioning strategies
  
• Developing and executing branding strategies.
  
• Writing and placing press releases, feature articles, case studies etc.
  
• Organising product reviews.
  
• Co-ordinating press conferences and one-on-one press briefings.
  
• Handling crisis management issues
  
• Organising media tours.
  
• Producing and distributing press kits