It is our experience that while many technology companies claim to have a formal reseller program in place, very few in fact do. IT organisations that do devote special attention to their channel partners through well-developed reseller programs commonly achieve enormous benefits in terms of stronger revenues and enhanced vendor loyalty.

By applying a strategy that involves a combination of purpose-built collateral, ongoing incentive initiatives and reseller briefings, Odyssey can develop a channel marketing program that is sure to boost your bottom line.