CODE 452
Infinite Loop - How Apple Went Insane
Michael Malone (1999)

The inside story of how one of America's most beloved companies took off like a high-tech rocket-only to come crashing to Earth 20 years later. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael Malone sets out to tell a gripping behind-the-scenes story that is even zanier than the business world thought. Malone claims that with only a couple of incredible inventions and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes.

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CODE 453
The Oracle Edge - How Oracle Corporation's Take No Prisoners Strategy Has Made an $8 Billion Software Powerhouse
Stuart Read (1999)

Author says: "I wrote this business book to describe the things that Oracle did to grow so quickly and become so successful. It is aimed at people outside Oracle who may not even be in high technology but want to understand the business decisions and practices that power Oracle."

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CODE 454
High Noon - The Inside Story of Scott McNealy and the Rise of Sun Microsystems
K Southwick & E Schmidt (1999)

This is the inside story of Sun's rise to power, from its shaky start in Silicon Valley through its transformation under the aggressive and inspirational leadership of McNealy. Southwick reveals the behind-the-scenes manoeuvrings of McNealy and Sun, with interviews from the key players and insights into the inner workings of the high-tech industry. This book examines how scrappy underdog Sun overcame its larger and supposedly tougher competitors, combining hard work, tenacity, and talented people to build a more innovative and flexible company. You'll learn how McNealy moved Sun up the industry food chain, challenging more established companies like Hewlet-Packard and Digital Equipment by expanding Sun's product line and refocusing the business.

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CODE 455
Making the Cisco Connection - the True Story Behind the Real Internet Superpower
D Bunnell & A Brate (2000)

Provocative and instructive, this book tells the fascinating story of how Cisco leveraged its position as a maker of Internet hardware to become a high-tech industry giant - the third largest in Silicon Valley. The Cisco Connection reveals how Cisco became a market leader by identifying promising market niches, aggressively managing mergers and acquisitions, and consistently innovating its product line. The book also reveals the three principles underlying the company's strategic plans for the future: acquire critical technologies, products, and staff; suggest innovative management policies that result in zero turnover; and reinforce its commitment to Internet users by constantly improving its product line and establishing industry standards.

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CODE 456
Creating the Digital Future - The Secrets at Intel
Albert Yu (2000)

Intel Corporation has established itself as the undisputed trailblazer of microprocessor and silicon technologies. What exactly are the secrets of consistent innovation at Intel? Intel insider Albert Yu reveals that the key lies in Intel's ability to reinvent itself. In this fascinating and instructive book, Dr. Yu shows how Intel "obsoletes" its own products and relentlessly raises the bar to the next level. He brings the reader into the results-oriented, hyper-innovative, creative Intel culture that thrives on fresh ideas, risk-taking, and learning from failure. Yu shows how volume is a key to profits and describes how interactions between customers, marketers, and engineers generate sparks that spawn great products.

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CODE 459
SAP: Inside the Secret Software Power
Gerd Meissner (1999)

SAP came out of nowhere to become the world's second largest software company. What brought five IBM-ers with wildly disparate personalties together in 1972 to form a daring start-up that didn't even own a computer of its own? How did this unassuming European group creep up and surpass such established forces as Big Blue - and then orchestrate an extraordinary penetration into America's high-end market? International technology reporter Gerd Meissner opens the doors to SAP's offices to examine the minds and motives of the founder, employees, clients, and rivals who played key roles in the company's dramatic story. Revealing the strategies underlying SAP's meteoric rise, this is a probing look at a technology megaforce.

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CODE 460
IBM Redux: Lou Gerstner and the Business Turnaround of the Decade
Doug Garr (2000)

Here is the first in-depth look at IBM's recovery and the man who is leading it, Louis V. Gerstner, Jr. Doug Garr chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new business and marketing strategies. Drawn from more than 150 interviews and hundreds of pages of documents, Garr paints a portrait of the improbable transformation of this dying mainframe company into an increasingly nimble information services giant. With access to current and former IBM employees, the author provides rare insight into how it happened and what still needs to happen for the company to thrive in the twenty-first century.

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CODE 461
Direct from Dell - Strategies that Revolutionized an Industry
Michael Dell (2000)

Founded on a deceptively simple premise - to deliver high-performance computer systems directly to the end user - Dell Computer is the envy of its competition, consistently growing at five times the industry rate, and a perennial darling of Wall Street. In Direct from Dell, Michael Dell himself tells the incredible story of Dell Computer's successful rise, beginning in his college dorm room with $1,000 in capital. Not just for CEOs or those in high tech, the strategies revealed in this book are invaluable to managers in a broad cross section of industries. From starting a successful business to pioneering computer sales and service over the Internet, Dell shares his perspectives.

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CODE 462
The HP Way: How Bill Hewlett and I Built Our Company
David Packard (1996)

In 1930, David Packard left his hometown of Pueblo, Colorado, to enroll at Stanford University. There, he befriended Bill Hewlett. After graduation, Hewlett and Packard decided to throw their lots in together. They cast about in search of products to sell. Today, the one-car garage in Palo Alto that housed their first workshop is an historic landmark: the birthplace of Silicon Valley. And Hewlett-Packard has produced thousands of innovative products for millions of customers throughout the world. While there are many successful companies, there is only one Hewlett-Packard. Because from the very beginning, Bill and Dave had a way of doing things that was contrary to the prevailing management strategies.

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CODE 463
Business the Yahoo! Way
B Smith & A Vlamis (2000)

Business the Yahoo! Way spotlights the 10 key business management principles that have guided the company to it's success as the world's leading Internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's Internet-based economy through the vision, expertise and strategic, yet funky, style of its two chief Yahoos! - co-founders Jerry Yang and David Filo - as well as on the management skills and business acumen of its top managers.

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CODE 464
NetScape Time: The Making of the Billion-Dollar Start-Up That Took on Microsoft
J Clark & O Edwards (2000)

From the cofounder of Netscape, a thrilling insider's account of the race to beat Microsoft for control of the Internet Jim Clark, co-founder of Netscape, tells the fascinating story of how he, Marc Andreessen, and a core group of programmers turned an esoteric computer program into a visionary technology used by hundreds of millions of people around the globe. Clark vividly re-creates the tense, thrilling atmosphere of the start-up company, and the narrative is nothing less than a nail-biting tale of drama and suspense. Netscape ended up attracting the dreaded attention of Microsoft, and Clark recounts his battles against the giant software company. Clark portrays a ruthless enemy bent on smashing any competition.

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